"(2024 is) already on my calendar. These are my people! Best conference I’ve been too in a LONG time!”

"A seamlessly spectacular event."

"#SHIFTEVENT was everything it promised to be...and more."

"It was so nice to spend time with a group of advisors that care so deeply about making a real impact in people's lives."

"This will be THE conference for the foreseeable future. I am glad to be part of it early."

• 7:00am-7:00pm
• Hill Country Lobby

Registration Desk Open

Please bring a photo ID for badge pickup or reprint.

• 7:00am-8:00am
• Exhibit Hall

Breakfast

• 8:00am-8:30am
• Exhibit Hall

Coffee & Chat with Sponsors

Enjoy a post-breakfast coffee to rev up your day and chat with sponsors.

• 8:30am-8:35am
• Ross Marino
• Exhibit Hall

Morning Welcome

• 8:35am-9:25am
• John O'Bannon, Kristy Archuleta, Carl Richards
• Exhibit Hall

Where Do We Start?

This is an age-old question for financial advisors. Some lead with investment discussions, often because that's what people ask about first. Some are "planning first" and require in-depth financial planning before discussing portfolio management. Yet others require significant amounts of data before they'll even have a conversation. Have you ever wondered if traditional approaches were somehow flawed, regardless of whether you lead with investments or planning? The future of advice is human-first financial guidance. Join industry experts as they discuss how shifting your approach is the key to growing your business.

• 9:30am-10:10am
• Penny Phillips, Mark Newfield
• Hill Country E

Create a Scalable and Profitable Human-First Practice

Offering human-first financial guidance starts with your business. Successful advisors foster an employee-first culture, use client behavioral tools, and leverage technology and support services. Join Mark and Penny as they share the what and how of building a human-first financial planning practice.

• 9:30am-10:10am
• Ed Coambs, Sarah Asabedo
• Hill Country F

Case Study 1 & 2 Repeated Sessions (Shortened Versions)

Did you miss Ed Coambs or Sarah Asebedo s sessions yesterday? Attend this session to hear the Spark Notes version

• 9:30am-10:10am
• Sarah Fallaw
• Hill Country G

Who Is Your Client? Understanding Client Money Mindset

Attitudes. Personality. Beliefs. Values. What do all these seemingly similar terms mean when it comes to understanding our clients? In this session, you’ll learn about different client characteristics and their impact on financial outcomes. You’ll leave this session with a game plan for determining which characteristics your firm should be capturing and how to measure each.

• 10:15am-10:45am
• Exhibit Hall

Networking Break

• 10:50am-11:30am
• Neil Bage
• Hill Country E

Setting the Agenda for Human-Centric Advice: A Six-Part Framework

The notion of “human-centric” or “human-first” financial advice has gone from barely-mentioned to seemingly omnipresent. There is no doubt an important movement taking place that is coming to terms with what this notion even means. But until we crystallize definitions around human-centric planning, applied behavioral finance, and the like, the movement will be hamstrung. This talk will present a unique, shareable, and scalable framework for organizing and illuminating the six core features of human-centric advice. Advisors can use this framework to empower their own professional development, firm-wide team building, and client engagement.

• 10:50am-11:30am
• Preston Cherry, Meghan Lurtz
• Hill Country F

Case Study 3 & 4 Repeated Sessions (Shortened Versions)

Did you miss Preston Cherry or Meghaan Lurtz sessions yesterday? Attend this session to hear the Spark Notes versions.

• 10:50am-11:30am
• Sheryl O'Connor, Kathi Balisek
• Hill Country G

Before, During, & After: Holistic Approaches to Longevity and Survivorship

When a client loses their spouse or partner there are two major impacts: emotional and financial. The emotional impact will never go away but does get a bit easier over time. The financial impact of death or divorce, if not addressed, only worsens. Join Kathi and Sheryl as they discuss how advisors can best prepare their clients for this eventuality and support the surviving individual through the transition period immediately after loss and beyond. Topics covered will include best practices around how to discuss the inevitable with empathy, planning that addresses longevity and survivorship, and developing communication skills to support clients experiencing grief/loss (grief literacy).

• 11:35am-12:05pm
• Jamie Hopkins
• Hill Country E

Financial Planning for a Life on Purpose

How do money memories shape feelings, thoughts, and interactions with money? Jamie’s new book gives you the tools to explore relationships with money, examine family legacies with money, and understand how both of those shape a client's path forward. Help your clients define what freedom means to them and help them understand that while their meaning and purpose are the fuel that propels them forward, a financial plan is how you design the path to get them there.

• 11:35am-12:05pm
• Jason Wenk
• Hill Country F

How Firm Culture Drives Growth and Impact

Join Altruist’s founder and CEO, Jason Wenk, for an honest, entertaining conversation about the challenges and benefits of establishing an enduring culture at your firm. Jason will share how he chose Altruist’s core values of Kindness, Brilliance, and Grit, how he’s instilled those values into critical company processes like hiring and performance reviews, and how a genuine commitment to company values creates an environment where people are motivated to outperform. Culture touches every aspect of your business – attracting and retaining great talent, creating exceptional client experiences, scaling your operations, change management, etc. Whether you aspire to build a 5 person company or a 500 person company, you don’t want to miss a conversation that is guaranteed to be detailed, actionable, and specifically crafted for growth-minded leaders.

• 11:35am-12:05pm
• Robert Holderith
• Hill Country G

The Direct Indexing Revolution Presented by PGIM

Direct indexing is revolutionizing portfolio management, increasingly becoming the preferred solution for investors seeking better portfolio customization and after-tax returns. Tax loss harvesting is a key feature of direct indexing and has seen an evolution of approaches. Highly appreciated assets, elevated market volatility, and potential legislation changes make now a good time to consider using direct indexing for tax loss harvesting. In this due diligence session, hear insights from Robert Holderith, Head of PGIM Custom Harvest, on what direct indexing and tax loss harvesting are and how to incorporate them into client portfolios.

• 12:10pm-12:40pm
• Michael Kothakota
• Hill Country E

CFP® Practitioner Client Impact

Imagine if you could measure and communicate the impact you have on clients’ well-being. CFP Board is conducting a first of it’s kind, longitudinal experimental study on the effect financial planning has on our clients. Harnessing the knowledge of world-class researchers, this study is a powerful step forward in the evolution of the profession.

• 12:10pm-12:40pm
• Alison Susko, Corey Westphal & Mark Akeroyd
• Hill Country F

Building a Human-First Practice by Mastering Process and Workflow

Presented by Advice Tech. When should you add new technology or workflows? Before answering these questions, advisors need to define the client experience. What are you trying to do for your clients? What information do you want to capture and discuss? Once that's clarified, you can work backward and decide what processes to keep, replace, or add. Join Alison, Mark, and Corey as lay out a framework for making decisions.

• 12:10pm-12:40pm
• Hill Country G

Coming Soon

• 12:45pm-1:45pm
• Exhibit Hall

Lunch

• 1:50pm-2:30pm
• Tim Maurer
• Hill Country E

Are "Goals" in Financial Planning Helpful or Hurtful?

The language of financial planning may mean different things to different people. Advisors use words like values, goals, and retirement planning. These words may resonate with some people, but not all. A standard, goals-based strategy may help some while hindering others. Fortunately, there is a way to connect with both groups of people. Join Tim as he shares how to utilize goals for better—but not for worse—to support financial objectives with purpose and translate intention into action.

• 1:50pm-2:30pm
• Derek Hagan
• Hill Country F

Working with Resistant Clients

Have you had clients who never seem to follow your advice and recommendations? Nothing seems to work, and now you think you might have to fire them. Learn why your clients act like this - paying you for your advice only to ignore it. Using tools from financial psychology, neuroscience, motivational interviewing, and behavioral finance, you’ll learn about the stages of change clients go through, how their brains respond to stress (including how just being in your office is stressful), and how to help them find their own motivation to change.

• 1:50pm-2:30pm
• Sheri Fitts
• Hill Country G

Shifts Happen

Consider how the force of the Millennial generation — now the biggest generation in the American workforce —is shifting the sales and marketing landscape for financial service organizations and the professionals that work for them. Layer in COVID-related workplace disruptions to American’s purchasing process. And then toss in the limited attention and live-theatre aspects of our minute-by-minute, social-media driven lives. Shifts are transforming sales in areas large and small, in many ways for the better, and likely forever. To maintain relevance, your marketing must change as well. Shifts create opportunities for growth. Professionals who embrace these challenges and adapt their practices will broaden their reach, deepen their mission and scale for success beyond geographical boundaries. Just as you stay abreast of marketplace changes as they relate to investment and retirement solutions that serve your clients’ changing needs, you must create a team with the skills associated with the digital realm to compete effectively in the years to come. Where to begin? How should you shift your marketing? What are the emerging skills that you must have to meet your new buyer? What is the future of marketing? That’s where we’ll start. Embrace digital, but only if it serves to connect you to the best version of yourself. Serve more of the clients you prefer to work with. They need you now, more than you know.

• 2:35pm-3:15pm
• Mary Bell Carlson, Jonathan Walker
• Hill Country E

Applied Behavioral Finance: How to Integrate Behavioral Finance Concepts into your Financial Planning Practice

Many advisors have heard of behavioral finance but don’t know how to apply these concepts to your business. Dr. Carlson will teach behavioral finance in a way that can be applied to any practice, large or small. Learn how small changes can create positive long-term and sustained behavioral change. Discover applications that help you understand and overcome your own behavioral biases when working with clients.

• 2:35pm-3:15pm
• Candice Carlton
• Hill Country G

A New Skool Approach to Advisor Marketing Presented by FiComm

For any advisor who wants to drive meaningful change, build trust online and attract today's consumers it's all about adopting a human-first and digital approach to marketing. In this session, we'll share how to do that in a way that's authentic, high impact, and drives growth. Learn our New Skool framework to approach all your marketing activities the only three questions you need to answer to focus your efforts and dollars to drive growth.

• 2:35pm-3:15pm
• Julie Johnson, Courtney Ranstrom
• Hill Country F

Building Trust with Women and Younger Clients

Julie and Courtney will spend the session discussing the WHY behind what is driving the evolving demands that investors are placing on their advisors. Then they will answer the questions as to HOW to go there successfully, thus building greater engagement, trust and loyalty. More than 65% of AUM is now in the hands of women and/or people under the age of 55. What they want is different than the needs of the past. Come find out how to match the evolution and build better relationships with clients and close more prospects.

• 3:20pm-3:50pm
• Alyssa Rakovich
• Hill Country G

How to Level Up Your Wealth Management Practice for the Digital Age Presented by The Estate Registry

Learn the integration of estate planning and family legacy planning throughout the four stages of a life transitions and how to demonstrate the use of TER technology with families.

• 3:20pm-3:50pm
• Stephen Resch
• Hill Country F

Adding Housing Wealth to a Retirement Plan Presented by Finance of America

Retirement planning has traditionally excluded housing wealth, however, for many clients this can represent 50% or more of their net worth. With higher inflation rates and volatile investment markets, more advisors are now taking a fresh look at reverse mortgages. With income-tax free proceeds, and no required monthly payment, the reverse mortgage can be an effective option to incorporate housing wealth into an income bucket or other retirement planning strategy. In this presentation, Steve Resch, a practicing financial advisor, will do a brief overview of how the program works, and then share case studies of using it to manage household cash flow by eliminating an existing mortgage payment, supplementing an asset distribution strategy, or providing gap-funding to delay social security or other pension distributions. We will also look at how a reverse mortgage can be a safety net for long-term care risks, to pay the taxes on Roth Conversions, and provide capital for gifting or other legacy objectives.

• 3:20pm-3:50pm
• Megan Kopka, Carol Lee Roberts, Carolyn Moor
• Hill Country E

Stand Before You Walk, Walk Before You Run

Major life events, such as divorce or losing a spouse, are traumatic. Even the simplest decisions can be overwhelming for people. Advisors often see many ways they can help when life is disrupted. But before offering advice, advisors must recognize their client's state of mind and limitations. In this discussion, Carol Lee and Carolyn will offer insight and practical ways to help people where they are.

• 3:50pm-5:15pm
• Exhibit Hall

THE HIVE

Join your fellow attendees in the Exhibit Hall to wrap up the day with small group discussions with some of the event's top speakers, plus snacks and beverages before heading out to dinner.

• 5:15pm - 7:00pm
• Henry's Hollow

Evening Reception

Open to all attendees and attendee guests. Badges required for entry.